Like a growing number of Italian winemakers, the family-owned Colutta winery in northern Italy is looking beyond traditional markets in Europe and North America to survive the global economic crisis.
Owner Giorgio Colutta invested time last year to give a tasting in Vietnam, even though he only sold 1,300 bottles there out of his total production of 140,000.
"There are parts of the world where wine consumption is zero. Old Europe, on the other hand, is pretty saturated, and in fact is contracting," Colutta said, sitting in front of a glass of Nojar, a blend of Riesling, Ribolla and Pinot Bianco, at the Colutta stand on the opening day of Vinitaly, …
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