20|20 Technology Unveils QuickQual

Wireless News
01-07-2011
20|20 Technology Unveils QuickQual
Type: News

20|20 Technology, a division of 20|20 Research, Inc., announced the launch of QuickQual, a bundled solution delivering qualitative research.

QuickQual takes advantage of proprietary processes, technology and a dedicated Qualitative Assistant to deliver on the promise of a 14-day (or less) turnaround on consumer studies in the US, the Company said. The QuickQual bundle includes up-front planning, screener writing, help developing the discussion guide, all recruiting and incentives, participant management, assistance with probing and the delivery of a complete, customized reporting package at the close of the project.
According to Jim Bryson, Founder of 20|20, "I've been a qualitative researcher for almost 30 years, and until now, in-depth qualitative research has not been easy and has not been fast. In fact, it often takes so long that it adds weeks to the timeline or never gets done at all. We've put an end to that with QuickQual."

"QuickQual defines a new category called 'Assisted Qualitative' that delivers on the Internet's promise of speed and efficiency. In addition, our Qualitative Assistant is a research concierge guiding clients to true qualitative insights in 14 days or less. QuickQual is the perfect marriage of technology and qualitative expertise."

More information:

www.2020research.com/quickqual

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